READ TUESDAY: LIKE BLACK FRIDAY, EXCEPT FOR BOOK SALES
(It’s Going to Be HUGE!)
THE PROBLEM: Black Friday and Cyber Monday are huge days for holiday shopping among retailers. However, most customers are buying electronics, toys, tools, and clothing. Most of the millions of books to choose from won’t be advertised as part of the Black Friday or Cyber Monday sales events, and most books probably won’t be discounted more than normal (except for any bookstores that choose to run storewide sales on those days).
Many books may sell fewer copies than usual because many customers are busy shopping for other items that are featured in advertisements.
However, many people love to read books and would enjoy the opportunity to buy discounted books as part of a big sales event. Authors and publishers would similarly love to have a great sales event like Black Friday, but dedicated to books.
THE IDEA: Thousands of authors participate in special one-day pricing of incredible discounts. The event will be called Read Tuesday and is scheduled for Tuesday, December 10, 2013.
It’s simple, really: Each author promotes his or her own discount while simultaneously promoting the huge event. No author needs to do more work than normal, but by being part of a huge group of authors involved in this, each author can gain the enhanced publicity of the event as a whole.
This encourages authors to participate in the event, as well as small publishers and booksellers.
Of course, Read Tuesday is wonderful for readers, too. It’s a great opportunity for readers to stock up on books by their favorite participating authors. It’s also a great way to send gifts: instant delivery – but you can schedule the delivery, too – and no shipping or handling charges.
ELIGIBILITY: Any author who is willing to significantly discount one or more books on Read Tuesday may participate. Small publishers and booksellers are welcome to participate, too. Participating booksellers will be featured on the Read Tuesday website. There will also be a catalog for participating books. Of course, all readers are welcome to take advantage of this huge sales event.
DATE: In 2013, Read Tuesday will be held on Tuesday, December 10. (For comparison, Black Friday is November 29 and Cyber Monday is December 2. This gives everyone a week to recover from those big events prior to Read Tuesday.)
HOW TO PARTICIPATE: Click on the pages above (or see the index on the sidebar to the right) to learn more about how you can benefit from Read Tuesday as a reader, gift-giver, author, small publisher, or bookseller. It’s free and it’s easy.
WHAT IS READ TUESDAY? Read Tuesday is an event like Black Friday or Cyber Monday, except that it is specifically for the sale of books. This is a great opportunity to purchase books as gifts or for readers to stock up on titles from their favorite authors.
Read Tuesday isn’t a company, person, or organization. It’s an idea: a huge one-day book sale. Many authors, publishers, and booksellers from around the world will be participating in this special event.
In 2013, Read Tuesday will be held on Tuesday, December 10.
Read Tuesday: It’s going to be HUGE!
Give the gift of reading this holiday season.
Follow Read Tuesday at Twitter (@ReadTuesday) and Like us on Facebook (www.facebook.com/ReadTuesday).
Chris McMullen, coordinator of the Read Tuesday event
Read Tuesday website: www.ReadTuesday.com
Read Tuesday blog: www.ReadTuesday.com/the-blog
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