Advertising Read Tuesday
It’s Going to Be HUGE!
Give the gift of reading this holiday season.
As you may already have heard, Read Tuesday will be a Black Friday type event, but specifically for books. In 2013, it will occur on Tuesday, December 10.
There is a very large audience for Read Tuesday:
- People who love to read will appreciate the savings.
- People who want to share their love for reading with others through gifts will appreciate the discounts.
- Authors, small businesses, and indie booksellers would like increased holiday exposure.
It benefits everybody to help spread the awareness for Read Tuesday:
- If you’re a reader, you want more authors to participate.
- If you’re an author, you want more readers to be aware of the event.
Here are simple, free ways that you can help with this:
- Display the Read Tuesday image on the sidebar of your blog and any other of your websites. Use of the image in a positive way to support the event is free. You can find the full set of images on the Read Tuesday website (just click on the word Images in the index).
- Authors can show their participation by completing the author and/or book sign-up forms (just click on the word Authors in the index to find the Google Docs forms—it’s really easy). The bigger the catalogs get, the more it will entice additional interest. (Don’t worry about price at this point. At this stage, the catalogs are only listing participation, but not prices.)
- Tell people you know—friends, family, acquaintances, coworkers, and anyone you interact with. Anybody who reads or writes books is likely to be interested in Read Tuesday. Authors who mention that their books will be on sale on Read Tuesday are likely to gain from such word-of-mouth referrals.
- Show your support through views, clicks, Likes, Follows, and/or comments on the Read Tuesday website (www.ReadTuesday.com), Twitter page (@ReadTuesday), and Facebook page. Note that you can like or comment on any page at the Read Tuesday website in addition to blogs. Increased participation will help to draw more interest from both prospective readers and authors. The more buzz we create, the more it helps everybody.
- Authors who attend any book-related events (like readings, signings, or seminars) might make a brief announcement about Read Tuesday. If you mention that your own books will be participating in the event, this may create interest in both your books and the event.
- If you plug the Read Tuesday event, we’d be happy to hear about it. (You may be able to plug your own book while mentioning Read Tuesday, too—e.g., “My book will be participating in the Read Tuesday event.”)
Some of you have already been doing this. Thank you very much! 🙂 I have seen the Read Tuesday logo on some of your sidebars. An author contacted me a few days ago to say that she had learned about Read Tuesday from another blog. Your support is paying off. 🙂
We’re trying to go “beyond the blogs” with much increased exposure. We’ve invested in a couple of low-cost advertisements to help generate interest in Read Tuesday (if you run across any ads, please use the Contact Us form on the Read Tuesday website to share this—such information will greatly help to determine what seems to be working). We’ve also contacted other websites to inquire about the prospects for free or low-cost exposure.
If you have suggestions for low-cost advertising that may help promote Read Tuesday to readers or indie authors, please feel free to share them in the comments section. It never hurts to consider ideas.
There isn’t anything more in it for me than there is for anyone else. Read Tuesday isn’t a company. Like any other author or publisher, the only way it impacts me directly is if I happen to sell more books as a result of it. Since participation in Read Tuesday is free and since there isn’t any fundraising for the event, there isn’t any individual or business at the top who stands to gain anything from it.
Rather, Read Tuesday is an event; it’s the coordination of numerous authors to create one giant promotion, which will benefit thousands of readers. We’re all in this together.
I came up with the idea for Read Tuesday, and your support has given me motivation to see it through and try to make the event a big sensation. Read Tuesday will help to spread literacy and reading, which is a great cause to support. It will also help to support numerous authors who have worked hard on their books and hope to have more customers read them.
If you’re interested in doing more than just the simple ideas listed above, here are a few other ideas. If you take the time to do any of these, the effort may benefit you directly (since you can feature your own books in the process).
- Make a short video about Read Tuesday. Feel free to feature your own books in the video.
- Write an article about some aspect of Read Tuesday. Try to get it posted somewhere online or at least on your own blog or website. You can mention your book with your “signature,” and possibly even in the article itself. (If you’d like for us to consider posting it on the Read Tuesday website or blog, please use the Contact Us form and describe what you have in mind.)
- Add the Read Tuesday logo and a brief description to any informational sheets that you may print for events that you may be attending, like readings or signings. (Of course, your best chance to sell your book at an event is in person, right on the spot. Maybe you sell one book at the event, and pass out a sheet about your other books, and mention that your other books will be participating in the Read Tuesday event.)
If you do anything from this list, or some other idea of your own, please let us know through the comments or Contact Us form. We may be able to help your promote your endeavor. 🙂
Read Tuesday: It’s going to be HUGE!
Give the gift of reading this holiday season.
Chris McMullen, coordinator of the Read Tuesday event