A Special Sales Event for Book Lovers on December 10

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Black Friday is for electronics. Cyber Monday is for clothing. People are so busy buying televisions, video games, shoes, and jewelry, books tend to be overlooked.

So we created Read Tuesday, scheduled for December 10, 2013. This is a special sales event just for book lovers.

The concept of Read Tuesday is really taking off. Introduced in October, we already have:

  • Over 1500 followers.
  • About 900 Facebook likes.
  • More than 600 Twitter followers.
  • Advertisements on multiple websites promoting the event.
  • Our official website: ReadTuesday.com.
  • A press release. We have articles coming out soon in the media, and we’re striving for further publicity targeting readers.

These numbers are growing rapidly. Tremendous support is really helping to spread the word. Here is a big thank you to everyone who has helped with this. πŸ™‚

We have some popular authors already signed up:

  • Popular historical fiction author M. Louisa Locke’s A Victorian San Francisco Mystery series will be on sale in paperback, and she also has a special e-book omnibus out for the holidays. Specific details to be announced later. She has over 500 reviews of Maids of Misfortune on Amazon.
  • Part of Cate Dean’s paranormal series, The Claire Wiche Chronicles, will be on sale during Read Tuesday.
  • Look for these and many other fine books to be on sale on Read Tuesday.

You can check out a sample of participating books and authors:

New books and authors are added to the catalogs weekly.

Participation is open to all authors who can run a short-term sale that includes Read Tuesday (it’s okay to start early or end late, as long as it’s on sale for December 10). It’s free!

There are many ways to participate:

  • Paperback, e-book, or both. It’s up to you.
  • Amazon, Smashwords, CreateSpace eStore, your own website. Wherever you like.
  • As long as you have one edition on sale through some sales channel, you’re eligible.
  • If all you did, for example, was create a discount code for your eStore, that would be good enough. (Of course, the more ways your book is on sale, the better. But just one will suffice.)
  • Many of the books currently signed up will be available on Kindle, but there are some that will be on sale in paperback, on Smashwords, or through authors’ websites, too.

Want to know how to put your book on sale with Kindle, CreateSpace, Smashwords, discount codes, coupons, etc.? The following article explains what you want to know (click the link to open it in a new window): How to Put Your Book on Sale.

Would you like to add your books to the Read Tuesday book catalog? Simply choose one of the following options. Any will do. πŸ™‚

  • Use the Contact Us form.
  • Send an email to Chris McMullen, founder of Read Tuesday, at chrism@chrismcmullen.com.
  • Complete this Google Docs form. (The email option is simpler.)

When you make your request, here is what we need:

  • The url to the page where your book will be on sale.
  • Or, if it will be on sale through Kindle, we just need your ASIN.

You can also add your photo to the Read Tuesday author catalog.

  • Include the url to your author photo with your request and we’ll also add your photo to the author catalog.

What can you do to support the program?

  • Display the Read Tuesday logo on the sidebar of your blog or any other websites that you use. Use of the Read Tuesday images to support the program in a positive way is free. The Read Tuesday logo was designed by artist Melissa Stevens.
  • Like the official Read Tuesday Facebook page.
  • Follow Read Tuesday at Twitter: @ReadTuesday.
  • Use the hashtag #ReadTuesday if you make any posts about Read Tuesday. One of our favorites says something like, “Forget Black Friday. Check out what these authors are doing @ReadTuesday. #ReadTuesday.”
  • We’d love to see the hashtag #ReadTuesday spike in activity the week leading up to Read Tuesday. Santa Claus, this is our Christmas wish this year. πŸ™‚
  • Help spread the word. Word-of-mouth recommendations are like gold. Retweets, favoriting tweets, liking posts, and reblogs are much appreciated. Writing posts about Read Tuesday are awesome.
  • Coming up with creative ways to promote reading is also very cool. Check out what author RLL. has done.
  • Authors, promote your books the day of and the day before Read Tuesday (if not sooner). When you do, promote the Read Tuesday concept along with your book. The Read Tuesday concept may help you with your own promotion, and everyone’s promotions will help to promote the event. It’s a win-win situation.

You don’t have to be a popular author (anyone can participate), but if you are, let us know. We can help to promote your books in addition to promoting the event, which can be a win-win situation.

Mark your calendar for Tuesday, December 10, 2013. Don’t miss out. You’d hate to hear success stories and think that could’ve been you. It’s still not too late to sign up.

Give the gift of reading this holiday season.

Chris McMullen, Founder of Read Tuesday

Join over 600 followers (@ReadTuesday) on Twitter.

Be one of about 900 book lovers to Like the Read Tuesday Facebook page.

19 responses to “A Special Sales Event for Book Lovers on December 10

    • The debut of any event is vitally important. It determines whether efforts are stepped up in subsequent years, or if it just falls off the map. Fortunately, we’re off to a good start. Thank you for your support. πŸ™‚

      • You’re welcome. I’m trying to figure out when to schedule you on the Legends of Windemere blog tour next month. Do you think it’s better for you to post about my book and I post about Read Tuesday on the 9th or the 10th?

  1. Reblogged this on 1WriteWay and commented:
    Join Read Tuesday if you’re an author and want to participate in a special event geared toward book sales. Join Read Tuesday if you’re someone who just loves to read.

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