Thunderclap—Read Tuesday—Need Your Support


For those of you who missed out on this in 2013, Read Tuesday is a Black Friday type of event just for book lovers. In 2014, Read Tuesday falls on December 9.

We’ll be promoting the event in order to attract more readers, gift-givers, and authors. (Participation is free. Readers and gift-givers find many great deals; authors and publishers can receive a nice fourth-quarter boost.)

One promotion we’re considering is a Thunderclap. Imagine hundreds (thousands!) of posts simultaneously going live on the morning of Read Tuesday. That would be a nice boom with which to start the event.

We’re monitoring a Thunderclap promotion by author Charles Yallowitz, who was an avid supporter of Read Tuesday 2013.

Charles presently has 80 supporters. He needs to reach 100, otherwise his Thunderclap promotion will be silent instead of thunderous. If you don’t reach your goal, nothing happens. Charles is down to his final day and still needs 20 more supporters.

It would be nice to see firsthand how a successful Thunderclap goes. It would provide some insight into how well such a promotion might fit Read Tuesday.

Also, it would be great to support Charles Yallowitz in his Thunderclap promotion. It would be a small way of thanking him for all his efforts to help support Read Tuesday last year.

Helping is easy:

  • Visit The link will take you to Charles’ Thunderclap promotion.
  • Click one of the large red buttons to support with Facebook, Twitter, or Tumblr.
  • Simply sign in and agree. If Charles doesn’t reach 100 supporters, nothing will ever happen. If he does, the tweet you compose (you can just leave the default if you wish) announcing Charles’ book will simply go live at the scheduled time (on October 4).

We might run a similar promotion for Read Tuesday (to go live on December 9). If so, would you be willing to sign up for the Thunderclap to help support it?


Give the gift of reading this holiday season.

Chris McMullen, founder of Read Tuesday

Follow Read Tuesday (@ReadTuesday) on Twitter

Like the Read Tuesday page at Facebook

10 responses to “Thunderclap—Read Tuesday—Need Your Support

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