Help Launch Read Tuesday with THUNDER

Lightning from NASA 2

Image from NASA


Read Tuesday—a Black Friday type of event just for book lovers—now has a Thunderclap promotion underway.

The idea behind the Thunderclap is to create hundreds of simultaneous posts on the morning of Read Tuesday (December 9, 2014) to help spread awareness on the morning of the event.

You can help announce Read Tuesday with thunder. It’s easy:

  • Visit
  • Click Facebook, Twitter, or Tumblr and sign in.
  • Customize the message. (Optional.)
  • Agree to the terms. All that will happen is that the Thunderclap post about Read Tuesday will go out the morning of December 9.

When I first supported a Thunderclap for an author, I had been a little nervous when it asked me to confirm. It turns out I had worried over nothing. The only thing you’re agreeing to do is to have a single message go out on your Facebook, Twitter, or Tumblr on December 9. Thunderclap, of course, needs your permission to send this one message.

The goal is listed as 100 supporters. Really, that’s just a bare minimum. If the Thunderclap doesn’t reach 100 supporters, it won’t go out at all. The real goal is hundreds (no, thousands!), with a reach in the millions.

We can do it. We just need your support. 🙂

We have until December 9 to get as many supporters as possible. All supporters have to do is click the link and agree to support via one scheduled message (on the morning of December 9) through Facebook, Twitter, or Tumblr.

Thank you for your support.


Read Tuesday is a Black Friday type of event just for book lovers. In 2014, it will be held on Tuesday, December 9, 2014.


Selected Tuesdays will feature promotions or pre-orders of children’s, tween, or teen books.

Authors can find submission instructions and requirements here:


Looking for some spooky books to read this Halloween month?


Give the gift of reading this holiday season.

Chris McMullen, founder of Read Tuesday

Follow Read Tuesday (@ReadTuesday) on Twitter

Like the Read Tuesday page at Facebook

31 responses to “Help Launch Read Tuesday with THUNDER

  1. Did this last year, it was great! I just want to ask, by ‘customizing’ a message, do we get to add the name and link of our book we are promoting?

    • I believe Thunderclap will let you enter any message that fits in the space provided. If you would kindly mention Read Tuesday somewhere, with its link if possible, while also mentioning and linking to your book, that would be much appreciated. Thank you for your support; any support at all will be appreciated. 🙂

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