READ TUESDAY, 2014

Like Black Friday and Cyber Monday, but just for books, Read Tuesday occurs on December 9 in 2014.

We’ll have a variety of ways for authors to participate and for readers and gift-givers to take advantage of the savings.

We already have sign-up forms for Kindle promotions and Smashwords discount codes. Now we’re adding CreateSpace discount codes. We’ll be adding even more options soon.

CreateSpace discount codes offer:

• a way for readers to save on print books on Read Tuesday
• a great gift option for the holidays
• a way for authors to market more paperback sales

Ordinarily, it’s tough for authors to drive traffic to their CreateSpace eStores because customers must sign up with a username and password (really, it’s something you must do no matter where you make a purchase for the first time) and because the shipping charges may offset the discount code.

But Read Tuesday may make the eStore option somewhat more compelling:

• Customers who buy several print books will just pay a reduced shipping charge on the entire order, which makes the shipping charges more economical per book.
• With Read Tuesday, customers may enjoy enough savings on several books to make a visit to the eStore enticing.

Customers will need to apply different discount codes, since a single discount code won’t work for the entire order (well, an author can use a single discount code for all of his or her books to simplify things), and customers will need to click the link to each eStore and add that book to the cart.

If the discount is compelling, though, more customers may consider this.

Authors will want to make sure that they don’t exceed the maximum discount. What you really want to do is find out exactly what your royalty will be and decide if you’re happy with that. You’d hate to sell several books this way and later learn that you were making peanuts. (If you’d like any help with the math, leave a comment or use the Contact Us button.)

Authors will need to visit CreateSpace, pull up the project page for a book, go to channels, find the eStore option, find the CreateSpace url (you’ll need this), and create a discount code. If you have multiple books that you’d like to do this for, you can use the same discount code for each (but you’ll have to set this up).

Here is a tutorial on Chris McMullen’s blog for how to setup CreateSpace discount codes:

http://chrismcmullen.wordpress.com/2013/12/04/createspace-discount-codes-suddenly-better

SIGN-UP FORMS

Authors can find the forms to sign up below. Authors can sign up their books for FREE.

Here is the form to submit CreateSpace discount codes:

Submit a CreateSpace discount code

You can also sign up for Kindle using (A) a Countdown Deal, (B) a temporary price reduction, or (C) a temporary freebie. The promotion must include Tuesday, December 9:

Submit a Kindle promotion

Here is the form to submit Smashwords discount codes:

Submit a Smashwords discount code

There will be more opportunities for authors to participate. Stay tuned.

HELP SPREAD THE WORD

Please support the Read Tuesday Thunderclap. This will help spread awareness on the morning of Read Tuesday (December 9, 2014).

It’s easy to help:

• Visit http://thndr.it/1CkO2Bg.
• Click Facebook, Twitter, or Tumblr and sign in.
• Customize the message. (Optional.)
• Agree to the terms. All that will happen is that the Thunderclap post about Read Tuesday will go out the morning of December 9.
• (The warning message simply means that Facebook, Twitter, or Tumblr need your permission to post the Thunderclap message on December 9. This is the only post that Thunderclap will make.)

READ TUESDAY

Read Tuesday is a Black Friday type of event just for book lovers. In 2014, it will be held on Tuesday, December 9, 2014.

• Readers can learn more here: https://readtuesday.com/readers.
• Authors can learn more here: https://readtuesday.com/authors.
• We’re now accepting submissions. It’s FREE. (And quick -n- easy.)

TUESDAY PROMOTIONS

Selected Tuesdays will feature promotions or pre-orders of children’s, tween, or teen books.

Authors can find submission instructions and requirements here: https://readtuesday.com/2014/09/14/two-read-tuesday-opportunities-for-readers-and-authors.

HALLOWEEN READING

Looking for some spooky books to read this Halloween month?

http://chrismcmullen.wordpress.com/scary-books

READ TUESDAY, DECEMBER 9, 2014

Give the gift of reading this holiday season.

Chris McMullen, founder of Read Tuesday

Follow Read Tuesday (@ReadTuesday) on Twitter

Like the Read Tuesday page at Facebook