Halfway to Launching Read Tuesday with THUNDER



Wouldn’t it be cool to have a day like Black Friday, but just for books?

A great day to find hundreds of books—all different kinds—on sale. Fiction, nonfiction. Print, digital.

Buy books as gifts or stock up for the new year.

Well, there is such a day. It’s called Read Tuesday.

If you missed it in 2013, you get a second chance on December 9, 2014.


This year, we’re launching Read Tuesday with THUNDER.

The idea is to create hundreds of brief announcements about Read Tuesday (with a link to the site, which will contain a catalog of participating books) that simultaneously launch on the morning of Read Tuesday.

Our Thunderclap promotion presently has 50 supporters with a combined social media reach of 182,506 people.

That’s a lot of people who will see the announcement for Read Tuesday (attention authors: this is your chance for FREE exposure among thousands of readers). But we’re just getting started. We have a month to greatly improve these numbers.

We need YOUR help. 🙂 Please.

Even if you have a small following, your support greatly helps. You can change the number of supporters from 50 to 51. Every single supporter counts, and we appreciate everybody’s help. Especially YOU. 🙂


You can help announce Read Tuesday with thunder. It’s easy:

  • Visit http://thndr.it/1CkO2Bg.
  • Click Facebook, Twitter, or Tumblr and sign in.
  • Customize the message. (Optional.)
  • Agree to the terms. All that will happen is that the Thunderclap post about Read Tuesday will go out the morning of December 9.

When I first supported a Thunderclap for an author, I had been a little nervous when it asked me to confirm. It turns out I had worried over nothing. The only thing you’re agreeing to do is to have a single message go out on your Facebook, Twitter, or Tumblr on December 9. Thunderclap, of course, needs your permission to send this one message.

The goal is listed as 100 supporters. Really, that’s just a bare minimum. If the Thunderclap doesn’t reach 100 supporters, it won’t go out at all. The real goal is hundreds (no, thousands!), with a reach in the millions.

We can do it. We just need YOUR support. 🙂

We have until December 9 to get as many supporters as possible. All supporters have to do is click the link and agree to support via one scheduled message (on the morning of December 9) through Facebook, Twitter, or Tumblr.

Thank you for your support.


Read Tuesday is a Black Friday type of event just for book lovers. In 2014, it will be held on Tuesday, December 9, 2014.

You can presently sign up for Kindle using (A) a Countdown Deal, (B) a temporary price reduction, or (C) a temporary freebie. The promotion must include Tuesday, December 9:

Submit a Kindle promotion

Here is the form to submit Smashwords discount codes:

Submit a Smashwords discount code

Here is the form to submit CreateSpace discount codes:

Submit a CreateSpace discount code

There will be more opportunities for authors to participate. Stay tuned.


Selected Tuesdays will feature promotions or pre-orders of children’s, tween, or teen books.

Authors can find submission instructions and requirements here: https://readtuesday.com/2014/09/14/two-read-tuesday-opportunities-for-readers-and-authors.


Looking for some spooky books to read this Halloween month?



Give the gift of reading this holiday season.

Chris McMullen, founder of Read Tuesday

Follow Read Tuesday (@ReadTuesday) on Twitter

Like the Read Tuesday page at Facebook

2 responses to “Halfway to Launching Read Tuesday with THUNDER

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