READ TUESDAY & BEYOND
Read Tuesday—a Black Friday type of event just for book lovers on December 9, 2014—is almost here.
This is the second annual Read Tuesday, with several authors and books participating.
It’s a great deal for readers and gift-givers, it’s free exposure for authors, and more than that, it’s the spirit of spreading the joy of reading and improving literacy.
But as an annual event, when it’s over, it’s forgotten until the next year.
We have some nice momentum going into the event. It would be nice to maintain this and build from it next year, rather than rebuilding when the next fourth quarter kicks in.
I still want the second Tuesday in December to be the big event.
I’d like to add to in a couple of ways. This would help readers and gift-givers find savings throughout the year, and create more opportunities for authors to receive exposure. It would help to build the Read Tuesday brand (but Read Tuesday doesn’t sell products or services—it’s just an event, like Black Friday) and to keep our following active.
After all, reading isn’t an annual event. It’s something everyone should engage in regularly.
So I have two ideas:
- Write Wednesday. We could make this a biannual event. Read Tuesday falls in the holiday shopping season. Write Wednesday would complement this at another time of the year. I would like Write Wednesday to be somewhat different from Read Tuesday, but perhaps similar in many ways.
- Smaller, monthly Read Tuesday events. These wouldn’t be as big as Read Tuesday, and would be limited to Kindle (I can create one catalog per month pretty readily, but five per month is much more than I can handle—especially, as Read Tuesday is free). These would be specialized to a particular topic each month.
For Write Wednesday, I would like suggestions for the possible timing of the event. If you have a reason behind your suggestion, even better.
For smaller monthly Read Tuesdays, for one I need to think of a name to distinguish it from the main Read Tuesday event. I’m planning the 2nd Tuesday of every month, except for the months of Write Wednesday and the main Read Tuesday.
Topics for the smaller Read Tuesdays would be specialized. For example, the January Read Tuesday would feature books that somehow tie into New Year’s resolutions. There is much room for authors to be creative. Authors would use the description field to explain how their book relates to or somehow aids in New Year’s resolutions. I bet you can explain how a mystery does this, and, if so, that works. For February, the book would have a romantic element, which includes not only romance novels, but most fictional books have some romantic element. Each month would have a different theme; creative authors will find a way to describe how their book fits the theme.
What do you think?
Would you prefer just the main Read Tuesday? What do you think of these ideas? Any suggestions?
READ TUESDAY CATALOG
There are 5 different catalogs, depending on your needs:
(1) Prefer Kindle books? Find Kindle deals here:
(2) Prefer print books? Check out our catalog for CreateSpace discount codes (or see Options 4 and 5 below):
(3) Rather shop at Smashwords? Find discount codes here:
(4) Here is a great gift option: Buy-the-print-book-get-the-Kindle-free offers. Don’t you wish you could receive a free book for yourself every time you gave one as a gift? Well, here’s your chance!
(5) How about free print books? A few of these are contests, like Goodreads giveaways. Others are authors who have a limited number of free review copies to give away.
Want to meet some of the participating Read Tuesday authors? Check out the Meet-the-Authors page:
HELP SPREAD THE WORD
Please support the Read Tuesday Thunderclap. This will help spread awareness on the morning of Read Tuesday (December 9, 2014).
It’s easy to help:
- Visit http://thndr.it/1CkO2Bg.
- Click Facebook, Twitter, or Tumblr and sign in.
- Customize the message. (Optional.)
- Agree to the terms. All that will happen is that the Thunderclap post about Read Tuesday will go out the morning of December 9.
- (The warning message simply means that Facebook, Twitter, or Tumblr need your permission to post the Thunderclap message on December 9. This is the only post that Thunderclap will make.)
READ TUESDAY, DECEMBER 9, 2014
Give the gift of reading this holiday season.
Chris McMullen, founder of Read Tuesday
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