Image from ShutterStock

READ TUESDAY

Read Tuesday is about all things related to reading:

• Helping readers find books.
• Helping authors find readers.
• Encouraging more people to read.
• Improving literacy.

Read Tuesday began as an annual event in December, like Black Friday, but for books.

But Read Tuesday is evolving.

Reading isn’t just an annual event.

So Read Tuesday is currently exploring opportunities to help readers find books, help authors find readers, encourage reading, and help promote literacy.

Here are a couple of examples:

• Meet the Characters. Discover new books by meeting the characters before you see the cover. Booksellers show you the cover first. The idea behind Meet the Characters is to let you judge books by what’s on the inside before you see what’s on the outside.
• Cool New Books. Discover cool new books that don’t fit into the standard categories. It’s hard to find new books that don’t fit the mold because booksellers organize them by genre or content. Here is a chance to find cool new books that define new genres and subjects.

Look for more opportunities coming soon. Follow Read Tuesday (there is a button on our website) to stay tuned.

Encourage someone—especially, a child—who doesn’t read much to read books more often. 🙂

Give the gift of reading.

THE ORIGIN OF READ TUESDAY

Why not just have Black Friday and Cyber Monday? Those are great sales events.

On Black Friday and Cyber Monday, there are great discounts on electronics, tools, toys, and clothes, for example, but very few books seem to be discounted more than usual.

There are millions of books to choose from. Most tend to at ordinary prices during these big sales events.

Read Tuesday started as an annual event dedicated to big book savings.

Read Tuesday began as an opportunity for readers to stock up on books from their favorite participating authors and publishers.

But now Read Tuesday is evolving. It’s not just an annual event. Reading is something to do year-round.