About

Read Tuesday will be a huge day like Black Friday, but for buying and gifting books at amazing sale prices.

It will also be a great way to help improve literacy. Encourage someone—especially, a child—who doesn’t read much to read more. :-)

In 2013, the date for Read Tuesday will be Tuesday, December 10. Mark your calendar so you don’t miss out on the big savings.

Here are a few popular authors who will be participating in the event:

  • M. Louisa Locke, author of A Victorian San Francisco Mystery series. The first book, Maids of Misfortune, has over 500 reviews at Amazon.
  • Libby Fischer Hellmann, author of Havana Lost, a riveting historical thriller set in the Cuban revolution.
  • Jessica James, author of Shades of Gray: A Novel of the Civil War in Virginia, published in 2008 by Patriot Press, this popular Civil War novel has 185 reviews on Amazon.
  • M. Lauryl Lewis, author of Grace Lost (first book of The Grace Series), a popular post-apocalyptic zombie novel.
  • Cate Dean, author of Rest for the Wicked (first book of The Claire Wiche Chronicles), a series of paranormal novels.
  • Charles Yallowitz, author of Beginning of a Hero (first book of the Legends of Windemere series), a sword and sorcery series rich in ideas and characterization.
  • Valerie Alexander, author of Happiness as a Second Language, a guide to being happy (who doesn’t need that?).
  • Malia Ann Haberman, author of Chase Tinker and the House of Magic, a children’s book available in print or e-book.
  • Julie Harper, author of Wacky Sentences Handwriting Workbook, a creative handwriting workbook for kids.
  • and many, many more.

View a sample of participating books and authors by clicking one of the links below:

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

THE ORIGIN OF READ TUESDAY

Why not just have Black Friday and Cyber Monday? Those are great sales events.

On Black Friday and Cyber Monday, there are great discounts on electronics, tools, toys, and clothes, for example, but very few books seem to be discounted more than usual.

There are millions of books to choose from. Most tend to at ordinary prices during these big sales events.

Read Tuesday is a special event dedicated to big book savings. Thousands of books will be on sale on Read Tuesday.

This is a great opportunity for readers to stock up on books from their favorite participating authors and publishers.

Discounted books also make great gifts for the holidays. It’s easy to gift e-books, returns are not a problem with most retailers, the gift is delivered instantly (but you can schedule when to have it delivered), and there are no shipping and handling charges. Share the gift of reading. Click here to learn more about gifting e-books.

Read Tuesday is also a great opportunity for authors, small publishers, and booksellers to benefit from a huge holiday sale event. Authors can learn more by clicking here.

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

44 responses to “About

  1. My author sign up went great! I’m having trouble with the book sign up though. When I hit submit it just sits there and I get no confirmation. I hate to keep hitting submit. Is there something I may have done wrong?

      • I’m sorry about that. I figured there needed to be some limit. Most retailers probably allow for a longer description, but hopefully this will be enough to inspire interest and curiosity. :-)

  2. Thanks, Chris. My response from Smashwords:

    “Thanks for the email and for the feedback. Unfortunately, it takes time for all retailers (up to two weeks after the ship date) to process updates.

    “Note: Apple, B&N and Kobo are usually the quickest to update books (up to several business days after the ship date). The rest can take up to two weeks.”

    Maybe by next year, they’ll have something in place.

    • I received an email that my message had been forwarded to Mr. Coker. I think that’s an accomplishment in itself. :-)

      That time turnaround makes it a challenge to do a short-term promotion through those sales channels. My “solution” to this would be to have the books on sale for longer than just one day to participate in those sales channels. Even though it’s really a one-day event, if you have to put your book on sale a little early through some channels, and if it may take a couple of weeks to go off sale afterward, it wouldn’t make your participation ineligible. (The question is whether to go through that trouble, and if you’d be content to have your book discounted for that extra time.)

      If the Smashwords price updates quickly, you could just focus on promoting your discount through the Smashwords sales channel. (I’ve seen authors promote short-term sales specifically through Smashwords in the past.) I’m not sure how Smashwords feels about that (especially, if thousands of books were to do this), but they would probably welcome the extra direct sales. :-)

      Thank you for contacting Smashwords to pursue this.

      • Unfortunately, using a long term pricing strategy via the Smashwords distribution channel could result in Amazon decreasing the price of your books permanently. They will do so if enough readers report lower prices elsewhere.

    • That’s a great point. That makes it difficult to do a temporary promotion through SW’s other distribution channels. Is a one-day promo through SW’s plausible (i.e. not worrying about their distribution partners)? The direct price updates quickly, does it not?

      • Smashwords updates immediately. The new prices get sent to their distribution channel, and the updates show up there several days/weeks later. Depending on how fast the regular prices go back into effect, the lowered prices could appear for quite some time. If Amazon decides to take action during that window … well, you know the rest of the sad story.

      • Discount codes would work well for Smashwords – but only Smashwords. They wouldn’t apply to the disbribution network (iTunes, Barnes & Noble, Sony, Kobo, et al).

  3. Chris, I saw your posts about paid advertising and had a brainspout! Why don’t you start an indiegogo campaign to raise the money that is needed for the paid ads. How much do you think you’d need? $500? If 50 authors each kick in $10, the ads would be covered, and more importantly, it would get a lot more attention for RT. Make sure everyone knows you don’t have to donate to participate, of course, but I think there are a lot of authors who would be willing to kick in for this, and this is a very easy way to do it. BTW — indie gogo is a bit better than Kickstarter because you get the money whether you reach your goal or not.

    • That’s a great idea. In the past I’ve read about other authors doing this, and since I knew I wouldn’t do it for my own books, it went to the storage attic in my brain. :-) It’s a great idea for Read Tuesday, though. I’ll look into it.

    • As an author? If the book will be on sale at Kindle, we just need your ASIN. If you want to advertise the sale elsewhere, we need the url to the page where it will be on sale. If you also want to be in the author catalog, we need the link to an author photo.

      You can send this using the Contact Us page, by email to mailto:chrism@chrismcmullen.com, by replying to this comment, or by completing the Google Docs forms on the Authors page on the Read Tuesday website. Any one way will be fine. :-)

  4. Thank you SO very much Chris! What a wonderful idea :) I’m very appreciative of what you’re doing. I agree… I believe this event is going to be big, and something special. Thank you! Thank you! Thank you! :)

  5. I’m in with my historical romance novel, “Anyman Dreams of Love Everlasting,” for which I’ve put up a Smashwords code that expires on December 11, 2013: CN45R. Your idea is a good one for exposure at this time of the year.

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